Tuesday, October 25

google goobles data, tummy ache emminent

As discussed in class, google makes some of the their revenue selling their search capability in quasi-hardware form, allowing organizations to access their own content easier.
http://www.google.com/enterprise
But, for the down-scale user this is more than enough power. Google may soon be answering with their unannouced online database service.
arstechnica.com article
This will put the data in googles hands and make it searchable online. The google mantra of the two idealistic students has always been to give the world increased access to all of human knowledge. So, apparently the next step is to just mange that data themselves.
http://base.google.com (currently forbidden)
They subdoman services are popping up so fast nothing is really suprising anymore. How about coffee.google.com or psychicadvice.google.com? Why not?

too good to pass up

So, in case you need some digital media work done you can always contract with this guy. Just don't say his name to yourself a few times, or you might catch on to his secrets.

http://www.bobloblaw.com

What does he sell... nothin really.

Monday, October 24

Wk4 Reading (Mediamorphosis)

Fidler, R. "Technologies of the Third Mediamorphosis."

This text is a condensed history of mass and personal communication. The author touches on the technology, occationally going a little far with specific details, but the pace makes it a nice easy read through a complex history.

Discuss the effects of applying computing power to communication...
The article really focuses on the 'supervening social necessities' which have brought about a metamorphosis in comminication use without our society.
I'm a little uncertain what "computing power" means in this question, but I'll go with the power to store and sort data as well as individualize it's diplay. After all the marvel of the computer is that it is a multi-functional device. So... when applied to communication, in the context of 'mediamorphosis,' with special regard to S.S.N., and a third wave of technology, computer power will alter communication by....
...allowing better reporting of news and entertainment (upload capibility) Ponies vs. telegraph signals vs. telphony vs. facimine transmission vs. wireless data upload (text, image, audio or video.)
...allowing better viewing of news and entertainment (download capability) Singe page journal vs. broadsheet vs. telegram vs. evening radio news vs. evening TV news vs. 24 hour cable news vs. searchable Web news allowing mutliple formats (mentioned above.)
...allowing personalized interaction of news and E! (user capability) Whatever the stateman decreed vs. business trade news vs. 'yellow' stories vs. vaudville vs. radio lectures and music vs. several channels vs. targetted channels vs. whatever page you view, whatever color you choose, whatever story you read, whatever format you download, whatever quality to select (or can afford.)
Those seem to me the major computer changes to communication: Upload, Download, and Customization.

most effective commercial ever?

Here is the website devoted to the commercial shown in Ohio the week before the election. Larry (our marketing lecturer, in case you weren't there) called it the most effective political ad he has ever seen, so I figured it was worth a look.

http://www.ashleysstory.com/

He's right, if an advertisement could get that idiot elected then it is worth watching. Also, you may notice the idea here is to make him look compasionate and in effect not a cold evil human. He does owe her a hug, he did ignore "chatter" about the incedent, oh wait... and all terrist intellence up until that point during his presidency, that's right.

Bob Woodward, Bush at War

Sunday, October 23

Wk4 Extra Reading (1945)

Bush, V. "As We May Think." The Atlantic Monthly. July, 1945. Available online at: http://www.w3.org/history/1945/vbush/vbush.shtml
Also posted at the com546 course blog

There are a few forces at work here.
First, he has a pragmatist cry similar to that of Postman. Technology often continues to advance without addressing the reasons for which it continues. Simply, science is intended to test a hypothesis, experiment, form a theory and so on, but to better use this process we must ask what problems we wish to investigate and solve. Hence, pragmaticism [intentionally ugly, Peirce.]
Second, the instrument of the mind needs to be refined and calibrated like that of any other machine we wish to get the best use of. If we continue to advance knowledge indiscriminately (which seems to be our prerogative) then we need to simultaneously advance the mind to manage, balance, critique and use such sprawling knowledge.
To use their vernacular, I will never tire of the last century's citizens professing the wonders that were to follow their life time.
It's amazing that without understanding the concept of digital and silicon technology he was able to predict loosely the mp3 player and digital camera. He frames it all as inevitability. The bits versus atoms phrase comes to mind, but he's pretty close. However, a hard drive is a spinning digital version of the scanned microfilm he discusses.
He continually implies the point that Morse took advantage of in the telegraph; if people learned a different form of verbal communication or a different means of writing, the computer could interface with it much simpler. The computer today must work much harder to run a speech recognition algorithm or OCR function simply because it is more convenient for us. However, again we must discuss our true motives and implications on the culture before we move forward.
In a similar vein, he discusses the difference between the machine and its operator. The computer allows a person to forego the mathematics and focus on the intuitively reasoned applications, consequences, and purpose of a task or information. That's still the case currently; so lets do so! In his time he could not imagine that role being mechanized, I argue we have imagined a machine taking on some of those tasks today.
When it comes to personal computing, I'm still awaiting some of his prescribed innovations. We don't see such useful software and hardware partially because we lack the clarity to simply make things that are useful. (Apple is catching on though.) I especially like his conception of a file structure which mimics that of the human brain; here is a great way to make technology easier.
The article makes me think that sci-fi writers must really have to hit the books so that their predictions are that much better, and I think this article must has passed by the eyes of some familiar authors. But, one nagging thing still lingers... he couldn't quite get past gender roles. That a man might do the typing and a woman the dictation, would have made the article truly controversial.
Notable quotes:
"Had a Pharaoh been given detailed and explicit designs of an automobile, and had he understood them completely, it would have taxed the resources of his kingdom to have fashioned the thousands of parts for a single car, and that car would have broken down on the first trip to Giza."
"The modern great library is not generally consulted; it is nibbled by a few."

so Kathy...

As I get the news and scour the net, I inevitably run across things that I'm sure will end up in class or at least blogged about this week. So, I figured why not post about those things, since they're on my mind. And what better name for such blog posts than "so kathy..." Just checking to see if you're reading these blogs.

It appears that homeland security has once again reared its ugly head; the internet has allowed a little too much freedom for the American government to stand. The FCC has asked that instiutions and other organizations that facilitate mass internet connections to make it easier for federal agents to listen in. Since the telephone is rapidly becoming less necessary (ask any business person) and online voice communication is gaining popularity (ask any college student), federal snoopers are attempting to realign themselves to this new landscape of communication technology. PS: These forced changes would have to be carried out by the institutions at their own expense, costing millions of dollars.

There are rumblings that the UN, European Union and various other nations that are patrioticly taboo are looking to speard control of the internet globally. Currently, the ICANN organization in California keeps tabs on addresses and such in order to organize and keep the World Wide Web untangled. Many sources say that the United States is the best country to monitor a free and open medium, but for a world that seeks to have better access to the internet for econimic and other reasons international regulation is the perogative. The United Nations Working Group on Internet Governance will be meeting next month in Tunis.