google goobles data, tummy ache emminent

As discussed in class, google makes some of the their revenue selling their search capability in quasi-hardware form, allowing organizations to access their own content easier.
http://www.google.com/enterprise
But, for the down-scale user this is more than enough power. Google may soon be answering with their unannouced online database service.
arstechnica.com article
This will put the data in googles hands and make it searchable online. The google mantra of the two idealistic students has always been to give the world increased access to all of human knowledge. So, apparently the next step is to just mange that data themselves.
http://base.google.com (currently forbidden)
They subdoman services are popping up so fast nothing is really suprising anymore. How about coffee.google.com or psychicadvice.google.com? Why not?