Wk2 Reading (Tele to Net)
Winston, B. "Introduction." and "Chapter 1: The Telegraph." Media Technology and Society.
This book's introduction deals with the theoretical models concerning innovation and adoption of new technology. Winston means to provide this method of breaking down the aspects of change to discuss each new plateau of communication breakthrough. He lists social and scientific factors for his model.
Chapter one brings us the first concrete example of his fore mentioned scheme. The telegraph was developed by a step-wise process, which was nothing near a simple invention, dissemination path. Winston chooses to begin with this technology because it is essentially the first employment of electrical technology for communication purposes.
The telegraph is socially revolutionary because it redefines not only the space within which ideas can flow as well as the time with which ideas take to move and be shared, but also the effect both of these constraints previously had on socio-political systems.
Winston also shows us that technology acceptance is often interlinked to other technological advances. In the case of the telegraph, the steam engine was a driving force in its adoption. Because of the need for fast communication to moderate locomotive operation, the telegraph was suddenly a necessity.
The varying devices blanketed by the term telegraph underwent a shaping process linked to business application, adoption time in relation to innovations, and various usage changes. For example, Morse's code system allowed for his telegraph model to work under parameters unique its operation. Its efficiency was not necessarily tied to its mechanical/electrical design.
In the frame of the larger picture, 'technology ownership' was also discussed. With such groundbreaking technology, the government often opts not to merely allow market control.
This book's introduction deals with the theoretical models concerning innovation and adoption of new technology. Winston means to provide this method of breaking down the aspects of change to discuss each new plateau of communication breakthrough. He lists social and scientific factors for his model.
Chapter one brings us the first concrete example of his fore mentioned scheme. The telegraph was developed by a step-wise process, which was nothing near a simple invention, dissemination path. Winston chooses to begin with this technology because it is essentially the first employment of electrical technology for communication purposes.
The telegraph is socially revolutionary because it redefines not only the space within which ideas can flow as well as the time with which ideas take to move and be shared, but also the effect both of these constraints previously had on socio-political systems.
Winston also shows us that technology acceptance is often interlinked to other technological advances. In the case of the telegraph, the steam engine was a driving force in its adoption. Because of the need for fast communication to moderate locomotive operation, the telegraph was suddenly a necessity.
The varying devices blanketed by the term telegraph underwent a shaping process linked to business application, adoption time in relation to innovations, and various usage changes. For example, Morse's code system allowed for his telegraph model to work under parameters unique its operation. Its efficiency was not necessarily tied to its mechanical/electrical design.
In the frame of the larger picture, 'technology ownership' was also discussed. With such groundbreaking technology, the government often opts not to merely allow market control.
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